We all know the saying ‘Customer comes first.’ By definition, it means a business should put customer needs above all and the greatest asset of businesses is customer engagement.
As the people’s habits are changing and evolving each day, it is more crucial than ever to offer a more personalized and customized experience for consumers.
The Basis of Customer Engagement
Customer engagement is the process of interacting with customers through multiple channels and developing a relationship with them. As it is known, this process begins with the first interaction and extends beyond.
According to the research by Aberdeen Group, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omnichannel strategies.
An effective customer engagement strategy is the basis of a customer-centric organization which enables companies to profit more in the long term and grow faster and that is why C-levels are seeing it as top priority. The companies who apply this strategy move ahead in the race.
The Best Advocates are Loyal Customers
Customer loyalty starts from a personalized reach. Consumers are willing to pay more for a better customer experience and in order to enable that, they are looking for a differentiating factor. As their expectations change, the businesses are struggling to predict what consumers want.
How to Fulfill the Expectations?
Engagement starts once the customer takes action towards the offering. In order to make them take the first step, the personalized customer experience should be the priority of businesses. As Jeff Bezos mentioned, customer obsession is the key to succeed.
To address the demands and reach expectations, personalization leads the way. It’s a known fact that consumers prefer more personalized services rather than generic offerings.
Increase Customer Engagement
Human-factor should never be disregarded. Customer engagement is the way of showing how the consumers feel about your brand.
- Easier ways of shopping
- Relevant offerings
- Personalized experience
- Improving the experience on multiple channels
Ubimecs: Omnichannel Commerce Platform
This is where Ubimecs steps in. Ubimecs offers a new way of shopping experience. With its omni channel commerce platform, you can offer a personalized and customized experience for your consumers. Its a high-scale mobility solution empowering enterprises with sophisticated commerce infrastructure to manage your omni-channel ecosystem. Through industry-specific functions and features across all digital channels, allow your customers to be mobilized by offering a personalized customer engagement.